Seniors, a growing market for companies
“Seniors, a growing market for companies” is a call for a national project, launched by Bercy (Ministry of Finance), whose aim is to create projects for the Silver Economy. I participated in the organization of a consortium with the APCI (Agency for the Promotion of Industrial Creation), Yellow Window, a design agency and the northeast of the Seine et Marne county with the tourist offices of the Ferté Gaucher, the Ferté sous Jouarre and Rebais and their local communities. The project has enabled us to work, in conjunction with tourism and leisure companies, on a prototype of services intended for the Parisian public. The only consortium with a selected territory, this project took place over 3 years and allowed the first experimentation of territorial design. I worked on the animation, the communication and the evaluation of the project and allowed that it is oriented on the stakes of the resort and the hospitality.
Years of production : 2012 to 2015
Localisation : North east of the Seine et Marne county
Website : Villégiature en Brie
Keywords : territorial design, resort, hospitality, attractiveness, innovation